A bird’s-eye view of the Lotus Holdings New District project located in the Xiangcheng Industrial Cluster. Photo courtesy of Lotus Holdings
□ Reporter Fang Huayi Correspondent Wu Jiancheng
The middle of the year has passed, and amid people’s expectations, good news came from Lotus Holdings.
On July 8, Lotus Holdings (formerly known as “Lotus Health”) released its semi-annual performance forecast for 2024. It is expected to achieve a net profit attributable to the parent company of 1.01 in the first half of the year. 100 million – 110 million yuan, a year-on-year increase of 101.36% – 119.30%; excluding non-net profit reached 102 million – 111 million yuan, a year-on-year increase of 101.43% – 119.21%. It is worth mentioning that in the second quarter of 2024, the company achieved a net profit of 53.3477 million yuan to 62.3477 million yuan, a record high in quarterly history.
On April 29 this year, Lotus Holdings released its 2023 annual report. The data shows that the net profit attributable to the parent company in 2023 will be approximately 130 million yuan, a year-on-year increase of 181.26%; Achieved non-net profit of approximately 118 million yuan, a year-on-year increase of 89.03%. It can be seen that Lotus Holdings’ performance in the first half of 2024 is almost equal to the full-year performance in 2023, which has already achieved rapid growth.
According to reports, 2023 will not only be the best year for Lotus Holdings’ profitability since its reorganization, but also the best in more than 20 years, and will continue in 2024 Maintain strong development momentum. This also shows that since the completion of the reorganization in 2020, Lotus Holdings has achieved remarkable comprehensive results by adhering to the foundation of innovation, continuing to deepen reforms, reshaping operations and management, promoting significant enhancement of underlying capabilities, and continuous improvement in operational development.
The continued solid performance shows that the familiar “Lotus” is back.
On March 14, the company issued an announcement that it planned to change the company name from “Lotus Health Industry Group Co., Ltd.” to “Lotus Co., Ltd.” Securities abbreviationChanged from “Lotus Health” to “Lotus Shares”. On May 18, the company issued an announcement that the company name was officially changed from “Lotus Health Industry Group Co., Ltd.” to “Lotus Holdings Co., Ltd.” The company stated that this change is to more fully reflect the company’s industrial layout and actual situation, accurately reflect the company’s future strategic development direction, facilitate group management and refined management and control, and further leverage the company’s brand effect and brand advantages.
According to market professionals, Lotus Holdings is the first company in Henan Province to successfully implement judicial reorganization, and is the fastest to achieve ST after judicial reorganization in the A-share market. A main board-listed company that has taken off its hat; since the company’s successful reorganization in 2020, it has maintained continuous profitability for four years and steadily improved, especially in 2023, which has accelerated; it is currently the best-run among the main board-listed companies that have implemented judicial reorganization. As one of the few enterprises in China, it is not easy to achieve such achievements today.
Glory moment
In 1997, MSG output of a single factory Ranking first in the world, it is nearly 300 times that of when it was founded in 1983, with a domestic market share of 43.4%. In August 1998, Lotus MSG was listed on the Shanghai Stock Exchange, becoming the “first stock” in China’s condiment industry.
In 1983, with the spring breeze of reform and opening up, the predecessor of Lotus Holdings, the Zhoukou MSG Factory, came into being in the fertile land of the East Henan Plain. .
At that time, the scale of the MSG factory was still relatively small, with an annual output of only a few hundred tons. After the hard work and hard work of the older generation of Lotus people, the MSG factory has been forging ahead and developing rapidly. In 1987, there was a wave of panic buying and price increases in China. At that time, the MSG factory in Zhoukou made a solemn promise to consumers across the country through the media that “Lotus MSG will not increase in price.” This has allowed “Lotus MSG” to gain a firm foothold in the hearts of consumers across the country. By the 1990s, the advertising slogan “Lotus MSG, strong fragrance” became a household name, and Lotus MSG became a necessity in the kitchens of thousands of households.
By 1992, its production scale had expanded from 0,400 tons in the initial stage of establishment to 40,000 tons, ranking first in the same industry in the country and ranking among Among the top four in the world. At the same time, the company has successfully applied high-biotin fermentation technology and made unique inventions and creations in some key production processes, bringing the fermentation technology to the world’s advanced level. In 1995, Lotus MSG production capacity was expanded again. “The slaves also felt the same.” Cai YiliThat is to say, echo. She was unwilling to have her master stand beside her and do something at her command. to 120,000 tons, becoming “No. 1 in China and No. 2 in the world.” In 1997, the MSG output of a single factory ranked first in the world, nearly 300 times that of the founding period in 1983, with a domestic market share of 43.4%. In August 1998, Lotus MSG was listed on the Shanghai Stock Exchange, becoming the “No. 1″ in China’s condiment industry. share”. In 2001, Lotus MSG was already the largest MSG production and export base in China. At its peak, taxes paid by Lotus MSG once accounted for 67% of Xiangcheng’s fiscal revenue.
After many ups and downs
Lotus Condiment Industrial Park in 2021 It will be officially put into operation in 2022 and will be fully operational in 2022. The “exiting the city and entering the park” work has been completed, promoting the company to accelerate into a new stage of high-quality development.
As a national brand, “Lotus” has had both glorious moments and twists and turns. In 2003, due to various factors in internal management and external environment, as well as the influence of rumors that “MSG is harmful to the human body”, Lotus MSG, which had been profitable since its listing, suffered losses, which also paved the way for its many years of twists and turns.
In 2020, with the joint efforts of local governments, courts, and professional institutions, the company was able to complete judicial reorganization and relieve heavy debts and other historical burdens , and gradually move towards the right track of development. Immediately afterwards, through a series of major measures such as reshaping governance, deepening reform, and consolidating innovation, we continued to make efforts. The Lotus Condiment Industrial Park was officially put into operation in 2021 and fully opened in 2022. The work of “exiting the city and entering the park” has been completed, promoting The company has accelerated into a new stage of high-quality development. The overall appearance of “Lotus” has been completely renewed, its endogenous power has been significantly enhanced, its business development has continued to improve, and its profitability has continued to improve.
An old employee who has worked for “Lotus” for 23 years wrote in his notes: “The road has no trace, and the traveler has no boundaries. Follow ‘Lotus’ all the way. , in an ordinary position, the “Lotus Ark” is safely sailing on the sea, and the dreams of “Lotus” people are woven into a web of ideals and spread across the vast wilderness! ”
Last October, “Lotus” celebrated its 40th birthday. “Lotus”, who has just passed her forties, is blooming with new youthful vitality, with a brand-new attitude, “Where is Dad?” Lan Yuhua turned to look at her father. With vigorous steps, we have entered a new stage of increasing speed, expanding scale, improving quality, and increasing efficiency.
Bloom again
“Lotus” has also become an “Internet celebrity” and has appeared on Weibo and Baidu many times Hot search. Netizens commented that “Lotus” is returning to the center of the stage and becoming one of the representatives of the revival of domestic brands.
In recent years, the company has focused on the theme. In the industry, we persisted in consolidating innovation, deepened reforms, continued to cultivate new advantages, and promoted the incremental expansion of the business system, and achieved positive results. Especially in 2023, the company’s business development accelerated.
Relying on the company’s national enterprise technology center, postdoctoral research station, and national wheat center “What do you know?” “With comprehensive advantages such as the Industrial Technology R&D Sub-Center, we have seized the new opportunities arising from the rise of domestic products, continuously increased research and development of new products and the construction of new channels. On the basis of consolidating flagship products such as monosodium glutamate and chicken essence, we have developed complex condiments such as fresh matsutake mushrooms and hot pot bases. series, our brewed soy sauce, cooking wine, vinegar and other liquid condiment series, further enriching the product system, especially Lotus Matsutake Fresh, which has been recognized by many consumers as soon as it was launched online and offline, and has become the second “Matsutake” created by the company. Lotus MSG”.
In addition, “Lotus” has also officially entered the high-end water drinking market, and has successively launched a series of products such as mineral water, soda water, and children’s water, striving to serve Provide consumers with more healthy and high-quality products, injecting new impetus into the company’s high-quality development.
With the continuous development of digital technologies such as big data, 5G, and AIGC. Lan Yuhua knows how incredible and bizarre her thoughts are at this moment, but other than that, she can’t explain her current situation at all. Applications are accelerating the promotion of online shopping, live broadcasts, videos, digital culture, etc. The development of new digital consumption formats has become an important engine for stimulating consumption. Lotus Holdings is deeply promoting youthfulness, digitalization, internationalization, intelligence and scenario-based construction, and is further promoting digital marketing to promote online new retail and offline businesses. Collaborative development.
In recent years, “Lotus” has actively seized the rise of domestic products and digital marketing opportunities, especially with the rise of domestic brands, “Lotus” has actively deepened its development. Create new hot products through new channels. We will actively develop offline channels such as supermarkets and other retail channels, and promote and sell products online through mobile Internet platforms such as live broadcasts, so that more consumers can see and buy “Lotus”‘s good products. ” “Lotus” has also become an “Internet celebrity” and has been on Weibo and Baidu hot searches many times. Netizens commented that “Lotus” is returning to the stageCentral, becoming one of the representatives of the revival of domestic brands.
Li Houwen, chairman of Lotus Holdings, said that what Lotus wants to do is not success. She has no thought of reflection and completely forgot that all of this was caused by her insistence on going her own way. , no wonder he will suffer retribution. It is a temporary “Internet celebrity”, but a long-lasting “Internet celebrity”. As a domestic brand, we first insist on improving product quality, adhering to long-termism, adhering to the spirit of ingenuity, constantly polishing products, improving customer experience and services, and providing consumers with trustworthy products and services. At the same time, in terms of operation and management, we must be good at keeping integrity and innovating, proactively keep up with market changes and the development of the times, actively seize new opportunities, and constantly iterate and innovate. Only in this way can enterprises gain lasting vitality and achieve longer-term development.