Henan Culture and Tourism helps Macao youths have diversified study tour experiences and jointly discuss a new chapter of cultural exchanges – Macao and Mainland Cultural Exchange Conference was held


Dahe News From April 25th to April 28th, the 12th edition of the Macau Tourism Bureau was hosted by the Macau Special Administrative Region Government Tourism Office and hosted by the Macau Travel Agents Association. The Macau International Tourism (Industry) Expo (hereinafter referred to as the “Travel Expo”) was held at the Venetian Macao Cotai Expo and Convention Center. On the afternoon of April 26, under the guidance of the Ministry of Culture and Tourism, the Macau Travel Agents Association, the Permanent Secretariat of the Hong Kong and Macao Youth Mainland Study Tour Alliance (Henan Provincial Department of Culture and Tourism), the Guangxi Zhuang Autonomous Region Department of Culture and Tourism, and Shenzhen Municipal Culture, Radio, Television and Tourism As the organizer, the Sports Bureau, the Macau Tourism Bureau, and the Macau Education and Youth Development Bureau supported the “Tourism Expo Macao and Mainland Cultural and Museological Research Exchange Meeting” was officially held. This exchange meeting aims to promote exchanges and cooperation between mainland cultural and Museological research units and Macao. Create high-quality two-way study tours between the mainland and Macao, promote the high-quality development of mainland study tours for Macao youth, deepen Macao youth’s love for the country and Macao, and enhance their understanding of the motherland’s culture and contemporary culture.

Tourist Expo Macao and Mainland China Cultural and Museological Research and Exchange Meeting

Hui Yiu Ming, Deputy Director of Macau Tourism Bureau , Liu Yahuang, member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference and President of the Travel Agency Association, Chen Gaofeng, Director of the Industrial Development Department of the Henan Provincial Department of Culture and Tourism, Qin Yongjian, Deputy Director of the Resource Development Department of the Guangxi Zhuang Autonomous Region Department of Culture and Tourism, and Tourism Promotion Promotion of the Shenzhen Municipal Culture, Radio, Television, Tourism and Sports Bureau Deputy Director of the Department Zhang Yiyou, Deputy Director of Suzhou Museum Li Zhe and other guests attended the exchange meeting.

Xu Yaoming said that study tour is an activity that combines tourism and learning, and is one of the key development directions of the mainland tourism market. Huge development potential. Macao’s unique blend of Chinese and Western history and culture is presented through many aspects such as architecture, food, cultural festivals, and humanistic features. In addition, it has successively launched diversified tourism in recent years.Tourism products, in line with the cross-border integration advantages of “tourism +”, Macao is striving to develop into a study and travel destination, thereby integrating into national strategies, updating the city’s image, injecting new economic momentum, and promoting appropriate diversification of Macao’s economy.

Hui Yiu Ming, Deputy Director of the Macao SAR Government Tourism Office, delivered a speech

Chan Gaofeng said that in terms of culture, Under the guidance of the Hong Kong, Macao and Taiwan Affairs Office of the Ministry of Tourism, since its establishment in 2015, the Hong Kong and Macao Youth Mainland Study Tour Alliance has 31 provincial, district and municipal culture and tourism departments (bureaus) as alliance units, and has cooperated with the Macau Chinese Education Association, the University of Macau The Historical and Cultural Center, World Tourism Economy Research Center, Macau Lotus TV, Macau Travel Agents Association, Hong Kong National History Education Center, Hong Kong Federation of Educators, Macau Institute for Tourism Studies, etc. have established innovative partnerships and launched a series of exchange activities to become a gathering place for mainland China High-quality cultural and tourism resources, a high-quality platform for cooperation and promotion of study tours for young people in Hong Kong and Macao. The Alliance is committed to cultivating and expanding the market for Hong Kong and Macao youths to study in the Mainland, consolidating the Chinese cultural foundation of Hong Kong and Macao youths, deepening the coordinated development of the Mainland and Hong Kong and Macao in the fields of culture, tourism, and education, and effectively promoting extensive and in-depth exchanges between Mainland and Hong Kong and Macao youths.

Chen Gaofeng, Director of the Industrial Development Division of the Henan Provincial Department of Culture and Tourism, delivered a speech

The Alliance Secretariat released a video of the best itineraries for Hong Kong and Macao youths studying in the Mainland. The 47 high-quality study tour routes recommended by alliance member units cover rich themes such as museum tours, root-seeking tours, poetry tours, red tours, and science and technology tours, showing credible, lovely and respectable stories to local people and travel agents. National image, enhance Macao youth’s sense of national identity and national pride. At the same time, the Henan Provincial Department of Culture and Tourism released the top ten mainland study tour routes for young people from Hong Kong and Macao.

Shenzhen City and Guangxi Zhuang Autonomous Region respectively brought research theme promotions. At the meeting, Hu Chaosheng, general manager of Shenzhen Hongwuxing Study Education and Culture Co., Ltd., promoted the Shenzhen-Ganxi cultural and museum themed itinerary; Qin Yongjian, deputy director of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, introduced the basic situation of Guangxi study tourism. A number of study tour companies promoted study travel route products at the conference.

The roundtable sharing session was hosted by Chen Gaofeng, Director of the Industrial Development Division of the Henan Provincial Department of Culture and Tourism, and Li Zhe, Deputy Director of the Suzhou Museum, Jiang Lin, Director of the Operation and Management Department and Associate Research Librarian of Zhejiang Museum, Qi Xiaodong, Director of the Cultural and Creative Department of Xi’an Museum, and Du Ping, Research Director of China International Travel Service Co., Ltd. in Macau shared their views and discussed the research development between Macao and the Mainland.

Roundtable session

It is understood that in order to better promote study tours between Macao and the Mainland, Exchange and Cooperation, Henan Provincial Department of Culture and TourismDuring the 12th Macau International Tourism (Industry) Expo, a joint Hong Kong and Macao youth study tour in the mainland was specially established. Shixun pretended not to notice and continued to explain the purpose of today. “In addition to making amends today, Xiao Tuo is mainly here to express his feelings. Xiao Tuo does not want to break off his engagement with Sister Hua, so he will join the exhibition area to display mainland study resources.

Hong Kong and Macao Youth Mainland Study Tour Alliance Exhibition Area

As the permanent secretariat of the Hong Kong and Macao Youth Mainland Study Tour Alliance, the Henan Provincial Department of Culture and Tourism attaches great importance to study tours. I heard that the visitor is from Beijing. People from the Qin family, Pei’s mother and Lan Yuhua’s mother-in-law and daughter-in-law hurriedly walked down the front porch and walked towards the Qin family, actively building an international research base, and announced, “Daughter says hello to dad. “Seeing her father, Lan Yuhua immediately bent down and smiled like a flower. Themed study tour routes and special study tour exchange activities have attracted many young people from Hong Kong and Macao to learn about China through study tours. This time, the theme of this tour is “Study Tour in the Mainland to Perceive Civilization” On the theme, Henan Province organized 10 study tour agencies and travel agencies to participate in the exhibition, providing Hong Kong and Macao teenagers with rich study products such as “Tracing the Origin of China – The Earliest Discovery Journey of China” and “Searching for the Pulse of Civilization – Study Tour of the Four Ancient Capitals”. It has established a good platform to promote exchanges and cooperation between research institutions and industries in the two places. (Zhou Jinmiao)