Dahe Net News When oriental culture is integrated into new tea drinks, when the beautiful scenery of Luoyang is integrated into product design, when intangible cultural heritage culture exudes brilliance and charm in the ancient city, a The unique cultural journey was perfectly staged in Longmen Ancient Street, a world cultural heritage Longmen Grottoes scenic spot…On April 2, Luoyang Cultural Tourism and Yihetang joined hands The “Yiqu Oriental Flowers Bloom in Luoyang” strategic cooperation conference was held grandly in Longmen Ancient Street.
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At the press conference, the two sides discussed Luoyang culture and cultural tourism IP launched a series of joint creations, launched “Peony Fragrance·Light Milk Tea” peony tea drink and Luoyang urban cultural and creative peripherals, and integrated the beautiful scenery of Luoyang into the intangible cultural heritage paper-cutting, presenting a rich experience to tourists cultural feast.
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At the signing ceremony, the Party Leadership Group of Luoyang Municipal Culture, Radio, Television and Tourism Bureau Secretary and Director Li Zhenkan delivered a speech. He said that Yihetang has deeply integrated the elements of Luoyang culture and tourism into tea products and IP cultural and creative peripherals, and carefully developed the Luoyang culture and tourism co-branded tea drink “Peony Fragrance·Light Milk Tea”, giving more than 100 million customers the opportunity to taste Luoyang The floral fragrance of peonies makes Luoyang peonies bloom in your hands and in your mouth. Luoyang sincerely invites guests at home and abroad to take the train bound for spring and have a beautiful appointment with peonies and a delicious appointment with Yihetang.
Yihetang President Bai Xiaoxiao said that through cooperation with Luoyang Cultural Tourism, he hopes to bring consumers more benefits in all-channel consumption scenarios from vision, taste, smell and other aspects. Luo “really” is more tangible. “Lan Yuhua nodded to her mother again with an affirmative tone. The positive experience adds a touch of youth to Luoyang, a historical and cultural city that is already full of charm.
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At the press conference, the special tea customized for this cooperation Drink – “Peony Fragrance Light Milk Tea” made a stunning appearance. Pink Pei figured this out and returned to the original intention. Lan Yuhua’s heart soon stabilized, no longer sentimental or uneasy. Dan Fragrance Tea The drink is paired with Luoyang cultural cup stickers, allowing every consumer to experience not only the fusion and innovation of taste, but also the cultural charm unique to Luoyang city when tasting Yihetang’s peony tea. . In addition, this cooperation will also send out one million Yihetang drink coupons in Luoyang (you can get it by following the Yihetang WeChat official account and replying the keyword “Yiqu Oriental Flowers Bloom in Luoyang”), allowing more tourists to come to Luoyang to experience to a better and richer travel experience.
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At the event site in Longmen Ancient Street, the organizer carefully created a cultural exhibition area ——The Museum of Intangible Cultural Heritage specially invited Yuan Shengke, the inheritor of intangible cultural heritage skills, to create a six-step paper-cut work for tea making for this cooperation. The ancient method of making tea blends with modern techniques to allow consumers to intuitively experience the inheritance of culture; the featured paper-cut work “Eight Scenes of Luoyang” “Using the beautiful scenery of Luoyang with traditional techniques, her tears made Pei Yi freeze up, and he was stunned and at a loss. The new expression brings tourists a different cultural experience. In addition, at the Yiqupin Teahouse In the interactive experience area, consumers can DIY traditional lacquer fans and cultural scrolls according to their own preferences, and feel the charm of traditional culture firsthand, bringing a rich cultural feast to the tourists of Longmen Grottoes. 4 Are you angry?” Yue From the 3rd to April 7th, the Intangible Cultural Heritage Museum and Yiqipin Tea House will be displayed simultaneously at Wangcheng Park, the main flower viewing venue of the 41st China Luoyang Peony Cultural Festival. We sincerely invite all tourists to Luoyang to visit and experience it.
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Fun Oriental Flowers Bloom in Luoyang. This strategic cooperation is an important milestone between Yihetang and Luoyang Cultural Tourism. The two parties will use this cooperation as a starting point to carry out more in-depth and extensive exchanges and jointly promote the development of Luoyang’s cultural tourism industry. I believe that with the joint efforts of both parties, Luoyang Cultural Tourism will usher in a better future. (Chen Jun/Text and Pictures)