Dahe Net News When oriental culture is integrated into new tea drinks, when the beautiful scenery of Luoyang is integrated into product design, when intangible cultural heritage culture exudes brilliance and charm in the ancient city, a The unique cultural journey was perfectly staged in Longmen Ancient Street, a world cultural heritage Longmen Grottoes scenic spot…On April 2, Luoyang Cultural Tourism and Yihetang joined hands The “Yiqu Oriental Flowers Bloom in Luoyang” strategic cooperation conference was held grandly in Longmen Ancient Street.
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At the press conference, the two sides discussed Luoyang culture and cultural tourism IP launched a series of joint creations, launched “Peony Fragrance·Light Milk Tea” peony tea drink and Luoyang urban cultural and creative peripherals, and integrated the beautiful scenery of Luoyang into the intangible cultural heritage paper-cutting, presenting a rich experience to tourists cultural feast.
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At the signing ceremony, the Party Leadership Group of Luoyang Municipal Culture, Radio, Television and Tourism Bureau Secretary and Director Li Zhenkan delivered a speech. He said that Yihetang has deeply integrated Luoyang culture and tourism elements into tea products and IP cultural and creative peripherals, and carefully developed the Luoyang culture and tourism co-branded tea drink “Peony Fragrance·Light Milk Tea”, giving more than 100 million customers the opportunity to taste Luoyang The floral fragrance of peonies makes Luoyang peonies bloom in the hands, and in the mouth, “This is the truth.” Pei Yi refused to let go of the reason. To show that he was telling the truth, he explained seriously: “Mother, that business group is the Qin family’s business group. You should know. Luoyang sincerely invites guests and friends from home and abroad.Take the train bound for spring and have a beautiful appointment with peonies and a delicious appointment with Yihetang.
Yihetang President Bai Xiaoxiao said that through cooperation with Luoyang Cultural Tourism, he hopes to use all-channel consumption scenarios, from vision and taste to , smell and other aspects, it brings consumers a more tangible Luoyang experience, adding a touch of youthful color to Luoyang, a historical and cultural city that is already full of charm.
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At the press conference, the special tea drink customized for this cooperation-“Peony Fragrance Light Milk Tea” made a stunning appearance. Lan Mu was stunned for a moment, never expecting to hear such an answer. “For what?” She frowned. The pink peony-flavored tea drink is paired with Luoyang cultural cup stickers, allowing every consumer to experience not only the fusion and innovation of taste, but also the uniqueness of Luoyang when tasting Yihetang’s peony tea drink. The cultural charm of the city. In addition, this cooperation will also give away one million Yihetang drink coupons in Luoyang (you can get it by following the Yihetang WeChat public account and replying the keyword “Yiqu Oriental Flowers Bloom in Luoyang”), allowing more tourists to Luoyang to experience A better and richer travel experience.
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Activity site at Longmen Ancient Street , the organizer carefully created a cultural exhibition area – the Intangible Cultural Heritage Art Museum, and specially invited Yuan Shengke, an inheritor of intangible cultural heritage skills, to create a six-step tea making process for this cooperation: “Everything has a first time.” “Paper-cut works, ancient tea-making methods combined with modern techniques allow consumers to intuitively feel the cultural inheritance; the special paper-cut works “Eight Scenes of Luoyang” use traditional techniques to express the beautiful scenery of Luoyang in a new way, giving tourists a different cultural experience. In addition, Yi In the interactive experience area of Quipin Tea Club, consumers can… But there is a saying that a country is easy to change, but a sex is hard to change. So she continued to serve and observed carefully. It was not until the young lady gave instructions and dealt with the Li family and the Zhang family that she was sure that the young lady was really real. has changed. DIY traditional lacquer fans and cultural scrolls according to your own preferences, and experience the charm of traditional culture firsthand, bringing a rich cultural feast to the visitors of Longmen Grottoes from April 3 to April 7. During the period, the Intangible Cultural Heritage Museum and Yiqipin Tea House will be displayed simultaneously in Wangcheng Park, the main flower viewing venue of the 41st China Luoyang Peony Cultural Festival. We sincerely invite all tourists to Luoyang to visit and experience it.
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Yiqu Oriental Flower Open to Luoyang. This strategic cooperation is an important milestone for Yihetang and Luoyang Cultural Tourism. The two parties will use this cooperation as a starting point to carry out more in-depth and extensive exchanges and jointly promote the development of Luoyang’s cultural tourism industry. With hard work, Luoyang Cultural Tourism will have a better future (Chen Jun/Text and Photo).