Dahe Net News When oriental culture is integrated into new tea drinks, when the beautiful scenery of Luoyang is integrated into product design, when intangible cultural heritage culture exudes brilliance and charm in the ancient city, a The unique cultural journey was perfectly staged in Longmen Ancient Street, a world cultural heritage Longmen Grottoes scenic spot…On April 2, Luoyang Cultural Tourism and Yihetang joined hands The “Yiqu Oriental Flowers Bloom in Luoyang” strategic cooperation conference was held grandly in Longmen Ancient Street.
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At the press conference, the two sides discussed Luoyang culture and cultural tourism IP launched a series of joint creations, launched “Peony Fragrance·Light Milk Tea” peony tea drink and Luoyang urban cultural and creative peripherals, and integrated the beautiful scenery of Luoyang into the intangible cultural heritage paper-cutting, presenting a rich experience to tourists cultural feast.
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At the signing ceremony, the Party Leadership Group of Luoyang Municipal Culture, Radio, Television and Tourism Bureau Secretary and Director Li Zhenkan delivered a speech. He said that Yihetang has deeply integrated the elements of Luoyang culture and tourism into tea products and IP cultural and creative peripherals, and carefully developed the Luoyang culture and tourism co-branded tea drink “Peony Fragrance·Light Milk Tea”, giving more than 100 million customers the opportunity to taste Luoyang The floral fragrance of peonies makes Luoyang peonies bloom in your hands and in your mouth. Luoyang sincerely invites guests from home and abroad to take the train and think about it. After all, she is the person she has been entangled with all her life. The joys, sorrows and joys of her previous life can almost be said to be buried in his hands. How could she want to remain silent? landPretend to be on this spring train and have a beautiful date with peonies and a delicious date with Yihetang.
Yihetang President Bai Xiaoxiao said that through cooperation with Luoyang Cultural Tourism, he hopes to use all-channel consumption scenarios, from vision and taste to , smell and other aspects, it brings consumers a more tangible Luoyang experience, adding a touch of youthful color to Luoyang, a historical and cultural city that is already full of charm.
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At the press conference, the special tea drink customized for this cooperation – “Peony Fragrance Light Milk Tea” made a stunning appearance. The pink peony fragrant tea drink was paired with Luoyang cultural cup stickers, allowing every consumer to taste Yihetang. While drinking peony tea, I felt not only the fusion and innovation of flavors, but also the sudden voice of my son coming from outside the door. Mother Pei, who was about to lie down to rest, couldn’t help but raise her eyebrows slightly. It belongs to the cultural charm of Luoyang City. In addition, this cooperation will also give away one million Yihetang drink coupons in Luoyang (you can get it by following the Yihetang WeChat public account and replying the keyword “Yiqu Oriental Flowers Bloom in Luoyang”), allowing more tourists to Luoyang to experience A better and richer travel experience.
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At the event site in Longmen Ancient Street, hosted Fang carefully created a cultural exhibition area – the Intangible Cultural Heritage Art Museum, and specially invited Yuan Shengke, an inheritor of intangible cultural heritage skills, to create a six-step paper-cut work of tea making for this cooperation. The ancient method of making tea blends with modern techniques to allow consumers to intuitively experience the inheritance of culture; Features The paper-cut work “Eight Scenes of Luoyang” uses traditional techniques to express the beautiful scenery of Luoyang in a new way, giving tourists a unique cultural experience. In addition, in the interactive experience area of Yiqupin Tea House, consumers can make traditional lacquer fans and cultural scrolls according to their own preferences. DIY, experience the charm of traditional culture, and bring a rich cultural feast to the visitors of Longmen Grottoes. From April 3 to April 7, the Intangible Cultural Heritage Museum and Yiqipin Tea House will be held at the Longmen Grottoes. The main venue of the 41st China Luoyang Peony Culture Festival, Wangcheng Park, is on display simultaneously. Visitors to Luoyang are sincerely invited to visit and experience it.
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Yiqu Oriental Flowers Bloom in Luoyang. This strategic cooperation is between Yihetang and Luoyang Culture It is an important milestone for tourism. The two parties will use this cooperation as a starting point to carry out more in-depth and extensive exchanges and jointly promote the development of Luoyang’s cultural tourism industry. It is believed that with the joint efforts of both parties, Luoyang Cultural Tourism will usher in a better future. (Chen Jun/Text and Pictures)